Positive Effects of Internet Advertisementsâ€Myassignmenthelp.Com

Question: Discuss About the Positive Effects Of Internet Advertisements? Answer: Introduction Internet advertising often known as online advertising is refers to the term which defines various advertising method specifically run on internet such as email marketing, search engine advertising, and banner ads. The internet advertising is gaining the prime focus by every organization to do advertisement as cheaper rate. Internet advertising is playing a beneficial role for big and small firms. It has given advertising a new look (Celebi, 2015). Internet advertising is one of inexpensive way to advertise product or services as compared to other sources of advertising. The main advantage of internet advertising is that people can make purchases with in their budgets. Internet advertising is medium of communication globally. Internet advertising is now a necessary tool for modern business; in fact it is useful to those who are doing business outside the local community (Moraes, 2016). Internet advertising let their consumer to assist at every aspects for creating different opportunities so that the targeted ad message should placed relevantly in their minds (Chen, 2014) Hook Before the banner ad spam were used as tool for online advertising. This initiative was first taken on 3rd May 1978 by advance research project agency network (Tseng,2016) The first banner ad was appeared in 1994 The banner age had officially begun with these stated presumptive words: This font was written in a kitschy rainbow font Have you ever clicked your mouse right here. HotWired terms from wired magazine had first introduced the banner ads concept to the world, and define it as a way to pay writers in order to generate revenue The display ads were targeted by specifying consumer demographics in 1995 which is known as beginning period of targeted ad placement. The tracking tool ROI has been introduced to improve services in 1996. A new service has been introduced called Dynamic Advertising, Reporting Targeting. This service enables firms to get aware that how many of time a person has viewed the ad or clicked on to the various website (Lewis, 2014). Then the pop-up ads were introduced in 1997 which is still most hated technique of advertising, this cause irritation to users. In 2006 the concept of digital ads has reached the stage of hyper-targeted. The Facebook has stated an initiative to start working with the advertisers to increase the profitability of youngs company. The service was started with the sponsorship link which gradually turns into target users according to interest and demographics. In 2010 a new opportunity has provided to advertisers by website like Mashable Buzz feed, that with help of native advertising and sponsored content audience will be connected in a more proficient way (Campbell, 2014). Thesis The report will delivered the impact of internet advertising on small businesses Body Paragraph Topic sentence Internet advertising is a best way for new entrepreneurs to promote their product or service as the advertising which requires a huge amount of cost whereas internet advertising is an ineffective cost strategy Explanation An ideal client could be focused by promoting product or service through internet. A clear awareness could be made in the mind of consumer through the valuable content. Evidence It has been found that the internet advertising is useful for small business owner as it is one of easiest way to advertise product or service. From the evidence it has been clear that it is one of the sufficient approach in order attract consumer (Kim, 2014) It has been found that it is one of the promoting tools that is not too costly. Evaluation A medium that can be easily control. It is more significant than the traditional method of advertising. This adds credibility to message which can easily attract or target the ideal customer. Examples Examples includes A Z Attire for fashion (online boutique) The baking at your door step (online baking store) Conclusion It has found after the research that small business have huge impact of internet advertising on their business. They internet advertising has given their business a new opportunities to attract more consumer in limited constrains. Internet advertising is a less cost effective tool for advertising their product or service. Topic sentence Internet advertising has changed the consumer perception of purchasing behavior which is useful for new entrepreneurs in industry Explanation A time saving techniques that attracts a large number of consumers. It has change the mind of customer to make purchases online. One of the easiest and efficient methods to have your product or service just at one click. Evidence It has been found that a large number of consumers have changed their way of thinking and move toward online searching. According to evidence it is an easy, cost saving method, which can be done in an effective and efficient manner (Joo,2013). A new way of reaching to the product with in the limited time frame. Evaluation It has been evaluated that traditional concept of purchasing from store has been put down in to the new way from various source of online advertising This has change individual perception toward buying decision. It has provided a new source to avail product or services more effectively and efficiently It has found that the internet advertising has provided customer to think in a new way, this theme has changed their mind of perception and consumer can avail their product or services sitting at home. This new way of advertising has made the shopping easy for consumer, a product or service is just one click away from their consumers. It has changed the mind of consumer towards new way of shopping which has reduces the traditional way of shopping. References Celebi, S. I. (2015). How do motives affect attitudes and behaviors toward internet advertising and Facebook advertising?.Computers in Human Behavior,51, 312-324. Moraes, M. C. B., Moreira, M. F., Kalnin, G. F. (2016). The Advertising Challenges of the Internet: the strategic perception of Florianpolis agencies.Revista de Negcios,21(1), 16-30 Tseng, C. H., Huang, T. L. (2016). Internet advertising video facilitating health communication: Narrative and emotional perspectives.Internet Research,26(1), 236-264. Campbell, C., Cohen, J., Ma, J. (2014). Advertisements just aren't advertisements anymore:: a new typology for evolving forms of online" advertising".Journal of Advertising Research,54(1), 7-10. Chen, J., Stallaert, J. (2014). An economic analysis of online advertising using behavioral targeting.Mis Quarterly,38(2), 429-449. Lewis, R. A., Reiley, D. H. (2014). Online ads and offline sales: measuring the effect of retail advertising via a controlled experiment on Yahoo!.Quantitative Marketing and Economics,12(3), 235-266. Kim, Y. J., Han, J. (2014). Why smartphone advertising attracts customers: A model of Web advertising, flow, and personalization.Computers in Human Behavior,33, 256-269. Joo, M., Wilbur, K. C., Cowgill, B., Zhu, Y. (2013). Television advertising and online search.Management Science,60(1), 56-73. (Joo,2013